Areas of Practice
activations
Apt.78 will provide a complete range of sponsorship activation solutions for your brand’s requirements directly to the Latino consumer. From mobile display and branding to design and sponsorship activation of large temporary interactive installations and exhibits, we will design and manage all elements from concept to event delivery. The successful leverage and activation of your sponsorship investment is paramount and should be left in the hands of our experienced event designer, producers and managers
social media
The ability to reach consumers at every stage of their journeys has helped social media become the most powerful factor in their purchasing decisions. Social has accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success. That’s why we use data and insights to drive the quality of the content we create and the efficacy of the messages we craft. With this as our basis, we are able to forge memorable emotional connections that amplify results across earned, owned and paid channels.
experiential
While experiential marketing includes everything from street teams to pop-up events to mobile tours to to trade shows to music festivals (and beyond), it means more than just events. It requires seamless brand strategy, architecture, publicity, design, content development, technology, artistry and production all working together. This approach ensures the experience we create will be only the starting point for a long-lasting connection between the consumer and your brand.
social amplification
What businesses really need for their online marketing solutions to thrive is a strong social media presence. The power of social sharing is unmatched, with hundreds of millions of potential buyers spending large amounts of time on their host of devices every day. Social Amplification is the idea of properly harnessing the online social aspect of today’s buyers and delivering content to them in such a way as to get it shared across a multitude of networks.
content marketing
A content Marketing strategy means far more these days than just getting your customer to open a link to your blog. Apt.78 is at the forefront of branded podcasting — they’ve done shows for Tinder, Gatorade, Lyft, and more. They’re also responsible for those host-read advertisements on shows including ReplyAll and Startup that barely seem like marketing at all. One of the first branded shows they did with eBay (Open For Business) was an insightful look into building a business from the ground up. Most recently, they’ve partnered with Adobe for Wireframe to examine what good design really is.
paid social
We view social platforms as more than a place to engage with consumers. Their extensive Personalization tools allow us to specifically target the audiences that a brand wants. When paired with our understanding of what a brand’s target audience is looking for, we are able to deliver the right messaging on the right platform at the right time of day to increase engagement. However, we go beyond just delivering the ads. We optimize campaigns in real-time through building an extensive testing agenda which evaluates how key messages are resonating across platforms. This tracking doesn’t just include social engagement; we track against key performance indicators that tie directly back to a brand’s business goals to deliver results, such as optimizing towards store finder visits on a brand’s site.